ConvExx works with you to develop a detailed marketing plan and timeline. All our plans include strategic direction to bring exhibitors and attendees to the event, and to create a global brand, so important in everyone’s marketplace. This plan includes every aspect of marketing and PR to ensure coverage by all media outlets.

The plan will include all of the best media outlets,

• Website
• Facebook
• Twitter
• Instagram and other social media outlets that are born
• Buyer Invitations
• Posters
• Direct Mail
• Flyers & Brochures
• Selecting the appropriate media to brand the event and partner with is a key element of the plan. ConvExx works to create synergistic partnerships that benefit the show.

• ConvExx finds out-of-the-box marketing opportunities to find new exhibitors.
• ConvExx understands the value of an existing exhibitor and works hard at exhibitor retention.
• ConvExx uses print and social media to attract attendees and create a year-round community that keeps the Show top of mind.

ConvExx maintains a database of all exhibitor prospects including the pertinent information on each exhibitor and prospect, generating a record of all meaningful communications with exhibitors that take place throughout the year.

• Account Executives regularly contact current exhibitors to sell sponsorships and to assist exhibitors in preparing for the Show.  A special program for first time exhibitors raises their awareness of the Show and encourages retention.
• Dedicated team to develop, sell, and manage sponsorship opportunities.
• Account Executives allocate a portion of each day to contact new leads and farm relevant materials, websites and other events to find potential exhibitors.
• ConvExx maintains all contract information electronically, using up-to-date technology.
• ConvExx creates electronic floor plans with the industry-leading ExpoCad software, which maintains accurate control of exhibit space inventory. At the same time, prospective exhibitors and Association personnel have the ability to view the floor plans via the Internet.
• ConvExx is PCI compliant.

The ConvExx Sales Department provides full telemarketing support from the ConvExx offices in Las Vegas. Our Account Executives will be your “product champions”.

• Sponsorship Sales and Fulfillment.
• Daily outreach for exhibit space and sponsorship sales.
• Exhibitor customer service.
• Exhibitor retention is of prime importance.
• New lead generation.

Associations are a valuable resource for any industry and business community. They foster education, networking, b-to-b commerce, and industry growth as well as individual company and individual’s growth. ConvExx is uniquely situated to manage an association’s needs to help the membership and leadership reach its goals.

ConvExx will work with association leadership to fulfill both the day-to-day operations of an association along with developing long range and strategic plans.

Day-to-day operations and marketing include member communications, educational programming, annual meetings and conferences, committee structure, new member sales and outreach and any other event and program management throughout the year.

Board management is also important to support the health of any association. ConvExx is knowledgeable in governance, orientations, and making sure the board conducts and fulfills all fiduciary responsibilities.

ConvExx makes it a priority to understand the current goals of any of its clients. But beyond that, ConvExx works to help create a vision for the future, including actionable long range planning, strategic timelines and vision to ensure association stability. 

Content is Job 1 for a trade show today. Content grows your event and makes it a must-attend.

• The right speakers.
• The keynotes.
• The latest in technical clinics and exhibitor sessions.

ConvExx coordinates all planned educational activities as they relate to the presentation of seminars, workshops, symposia, and general sessions.

• Our staff understands the detail needed to secure the services of keynote, seminar, and workshops speakers, moderators and facilitators.
• A dedicated meetings staff arranges and coordinates meeting room set-ups, speaker ready rooms, audio-visual equipment, and other needs of speakers and moderators pre-show and on-site.

ConvExx manages all events – trade shows, conventions, special events and consumer festivals from start to finish.

• Facility Management – ConvExx works directly with the facility, reviewing all regulations so there are no surprises.  We have produced  events all over the world in convention centers, resorts, and hotels.
• Floor Plans – A managed floor plan creates revenue, happy exhibitors, and efficiency for the attendees.  Our clients can always expect the best possible utilization of the trade show floor, whether it be for exhibit space, affiliate needs, or special areas designed to improve traffic flow.
• Contractors – ConvExx will take care of all contractor RFPs, service agreements and day-to-day planning with all the contractors needed to produce the best possible event.
• Customized Programs and Events – ConvExx will suggest and produce customized showcases, events and programs that enhance the Event Experience as well as bring revenue to the bottom line.
• Security & Safety – Our team has worked with security companies, the FBI, Department of Homeland Security, and local law enforcement to ensure the safety of attendees and exhibitors.  In addition, with the spotlight on health and safety, ConvExx’s entire team has worked to create pathways to holding safe events, working with Health Departments on state and local levels.

In keeping consistent with the times, ConvExx constantly looks at software and other resources to elevate the process, keeping the exhibitor and attendee experience in mind.

The process of acquiring credentials is usually the first touch of the show by your attendees. It’s important that this experience be a warm greeting.  Registration is also the best method of gathering important data about who attends your event, their buying power, geographic data and professional interests.  The registration process can portray a great introduction to your event  – and we recognize the importance of it.

We are experienced in the most current registration technology, watching for new companies and technologies to bring the best to our clients.

We get you the information along the way that will add and enhance your industry database while at the same time managing the process for attendance at events and sessions.

We’ll manage the onsite process, and provide a final report of all registration statistics and demographics  in the post-show analysis.

The same occurs with prospective exhibitor and exhibitor data.  We guarantee  that you get the information that enhances your  database with the information you need to make informed decisions about the future of the industry and your organization.

ConvExx is experienced at all facets of hotel negotiations and relationships.  Our philosophy of win-win allows the Show to maximize room pickup and the hotel to control inventory, so they can extend the rate as long as possible.

• Our staff will negotiate all room blocks and rates and acquire function space as required.
• Our systems allow us to monitor reservations by exhibitors and attendees to ensure that only legitimate attendees are housed in official blocks.
• VIP reservations and amenities for the Board of Directors, Staff, and Association executives will receive special attention.
• Maximum utilization of comp rooms.

ConvExx personnel has experience in developing orientation agendas that review the history of the association, governance, long-range plans and board expectations.