Update: Read a review from TSNN Here
Being an exhibitor at one of the top trade shows in the US can be a daunting task. National Shooting Sports Foundation and ConvExx created a special education workshop for SHOT Show exhibitors. Now in its third year, the Exhibitor Academy was established to provide exhibitors with a face-to-face opportunity to meet with the SHOT Show team. Goals include how to best exhibit at the show, and work with all the vendors that produce the show to ensure methods they can have the best ROI and positive experience. While the previous Academies were open to long-time exhibitors, 2016 was open to exhibitors of three years or less or companies with new exhibit managers. Exhibitors only needed to pay airfare to attend the event. All other expenses were handled by NSSF and partners.
The two and half day meeting included sessions with NSSF staff and Show Management company, ConvExx on best practices and common pitfalls that many companies become victim to without continuous education and reinforcement. Highlights of the Academy included a panel of buyers who shared how they prepare for the Show, a mini trade show with the SHOT Show vendors and an insider tour of the Freeman Company warehouse and design offices. Exhibitors were also able to meet one-on-one with Show Management , Freeman and Sands Expo Services to review their exhibit spaces, receive clarification on policies and gain insight into saving money for their specific exhibit needs.
As a final event, ConvExx created an interactive game called “The Amazing Race to the SHOT Show”, where exhibitors were able to use the knowledge they gained over the few days in a fun, exciting manner.
Exhibitors commented that the Academy was well worth the time away from their offices. One was overheard to say “If I only had one hour of this event, it was well worth it – having two days was priceless.”